In 1967, a ‘supermarket’ for low-priced clothes and textiles was a revolutionary idea. Not many stores in the Netherlands were self-serve at the time. By organizing efficiently and buying in bulk, Zeeman was indeed able to offer the same quality at much lower prices. The format struck a chord, and from 1974 onward, the company grew even faster thanks to a number of large acquisitions. With the acquisition of Brons in 1980, Zeeman instantly became the largest textile discounter in the Netherlands.

Jan Zeeman's vision was simple: “Good clothes and textiles don't need to be expensive.” This vision is as relevant today as it was then and continues to draw more customers than ever before. Since then, Zeeman has grown to become one of the largest textile superstore chains in Europe, with some 1,300 stores in seven countries.